Your brand, launched on TikTok Shop. Then grown.
You already have the products and the brand. We launch your TikTok Shop through a 14 step process, from market research to creators, GMV Max ads and LIVE, then keep growing it month by month.
Strong brand. No TikTok Shop playbook.
Our products sell on our own site and on Amazon, and we can see buyers discovering products like ours on TikTok. But nobody on the team has launched a TikTok Shop, the rules keep changing, and we cannot afford a launch that burns samples and ad budget on guesswork.
What a brand launch covers
Everything your brand needs to go from first research to steady, measurable sales on TikTok Shop.
Brand and market research
We study your category on TikTok: competing shops, the creators who sell in it, the price points that move and the content formats that convert. You see where your brand fits before anything is built.
Launch product selection
We score your catalog on demand, margin after fees and commissions, creator appeal and category rules, then choose the products to lead with. A focused launch range is easier to promote than a whole catalog at once.
Shop setup and verification
Verification, payments, shipping, returns and any category or brand approvals, configured to match how your operation really works. A clean setup protects account health from the first order.
Listings, pricing and offers
Listings written for TikTok Shop search, launch prices set against every fee and commission, and opening offers your margins can carry.
Creators and content
We plan your affiliate program, recruit creators on sales history and audience fit, ship samples with clear briefs and review every video against your brand guidelines.
GMV Max and LIVE
GMV Max, TikTok’s automated Shop ads, scales the videos that convert against a target ROI set from your real margins. Where the product suits demonstration, LIVE sessions add another way to sell.
Fulfillment coordination
Stock is planned around launch demand, and we work with FBT, your 3PL or your own team to keep dispatch on time from the first order.
Growth and reporting
After launch, a monthly report shows where sales came from, what they cost and what we will change next. The plan grows as the data supports it.
Our 14 step brand launch process
Brand Assessment & Market Research
We review your brand, products, margins and current channels, then map your category on TikTok: competing shops, the creators who sell in it and the price points that move.
Product Selection & TikTok Shop Market Validation
We score your products on demand, margin after fees and commissions, creator appeal and category rules. You approve the launch shortlist before anything is listed.
TikTok Shop Account Setup & Verification
We set up or audit the shop, submit verification and any category or brand approvals, and configure payments, shipping and returns. Review times are set by TikTok, so we start early.
Product Listing Creation & SEO Optimization
Listings are written for TikTok Shop search, with titles built around the terms buyers type, complete attributes and images that show the product working.
Pricing, Promotions & Offer Strategy
We set launch prices against every fee and commission and plan opening offers, such as vouchers and bundles, that your margins can carry.
Storefront Setup & Brand Optimization
Shop profile, logo, banner and brand assets are set up to match your other channels, so buyers arriving from a video see a brand they can trust.
Affiliate & Creator Marketing Strategy
We configure open and targeted plans, set commission rates from your margins and write briefs that carry your brand guidelines and approved claims.
Creator Outreach, Sample Distribution & Content Generation
We recruit creators on sales history and audience fit, ship samples with clear briefs and review every video before it is used in ads.
TikTok Ads Setup & Campaign Launch
Once videos show real performance data, we launch GMV Max with a target ROI set from your breakeven point. The best creator videos are authorized with Spark codes so they can run as ads.
Product Launch & Sales Activation
Creator posts, ads and launch offers are timed to land together, with LIVE sessions added where the product suits demonstration.
Performance Tracking & Data Analysis
We track sales, cost and margin by product, creator, video and campaign. You get a written report and a review call every month.
Conversion Rate Optimization & Growth Scaling
We improve the listings, offers and creative that underperform, then put more budget and creator effort behind what works.
Inventory Planning & Order Fulfillment Coordination
Stock is planned around creator pushes, promotions and LIVE sessions. We coordinate with FBT, your 3PL or your own team to keep dispatch on time.
Ongoing Store Management & Revenue Growth
We run the store day to day and update the plan each month, adding products, creators and budget when the numbers support it.
A launch built from your numbers
Many TikTok Shop launches stall quietly: samples go to the wrong creators, ads chase a target picked by feel, and stock runs out the week a video takes off. Our process ties every step to your margins and your brand. Products are chosen on unit economics, creators on sales evidence, ad targets on breakeven ROI and stock on the launch calendar. Because one team runs all 14 steps, nothing gets lost between agencies.
- Launch products chosen on margin after every fee
- Creators, ads and offers planned from one calendar
- One team from first research to ongoing growth
Built for the right shops.
A great fit if you
- DTC brands with proven products adding TikTok Shop
- Shopify and Amazon brands that want a new sales channel run properly
- Product companies launching a new line or range on TikTok Shop
- Marketing leads who want one accountable partner for the whole channel
- Brands with stock and budget ready for creator seeding and ads
Probably not a fit if you
- People looking for a business to invest in or products to resell
- Brands without finished products ready to sell
- Products in categories TikTok Shop restricts or prohibits
How we work together
Every brand launch starts with a free strategy call and a written scope. Pricing is quoted per store on the strategy call, based on your catalog, category and how much of the work you want us to run. Ad spend, samples and creator fees are paid by your business, separately from our fee.
Brand Launch
The launch steps, from brand assessment to sales activation, plus the first full month of tracking and analysis.
Launch + TokVendors 360
All 14 steps, with the growth steps running every month inside TokVendors 360: ads, creators, LIVE, fulfillment and monthly reporting, run by the same team.
Brand launch case studies will appear on our case studies page as clients approve them for publication. See case studies →
What does a TikTok Shop brand launch include?
Ours follows 14 steps: research, product selection, shop setup, listings, pricing and offers, storefront, creator strategy, creator outreach and content, ads, the launch itself, then tracking, optimization, fulfillment planning and ongoing management. One team runs every step, so decisions are made with the full picture.
How long does a TikTok Shop launch take?
There is no fixed answer. Verification and category approvals are set by TikTok, and creator content takes time to arrive and prove itself. We set milestones in your launch plan, run several steps in parallel and report against the plan every month.
Do we need to launch our whole catalog?
Usually not. A short list of products with strong demand, healthy margins and creator appeal is easier to promote than a full catalog spread thin. We widen the range once the first products show what your buyers respond to.
We already sell on Shopify and Amazon. Will TikTok Shop fit alongside?
Yes. We can connect your Shopify catalog, plan stock across channels and keep pricing consistent with your other storefronts. We agree with your team which channel gets priority when stock runs low.
Who owns the TikTok Shop and the content?
You do. The shop is registered to your business, and the listings, customer data and content rights we secure from creators belong to your brand. We operate through user access you grant and can revoke.
What should we budget for beyond your fee?
Plan for creator samples, commissions and any flat fees, ad spend, launch offers and enough stock to meet demand. The right figures depend on your margins and category. We build the launch budget with you on the strategy call, where our fee is also quoted per store.
Can you promise launch results?
No. Results depend on product, pricing, creators, competition and platform changes, and no honest agency can promise sales. We commit to the work, a clear 14 step process and transparent reporting.
Related reading and services.
From our guides
How to Launch Your Brand on TikTok Shop: The Complete 2026 Playbook
TokVendors 360
Every service in one managed program: setup, products, GMV Max, creators, LIVE, fulfillment and monthly reporting, run by one team.
GMV Max Ads
Product and LIVE GMV Max campaigns run from your real margins, with target ROI, budgets and creative managed every week.
Talk through your launch with us.
Book a free strategy call. We will look at your products and channels and tell you honestly how a TikTok Shop launch would work for your brand.